https://www.mikeumscheid.com/home daily 1.0 2025-04-28 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570428227458-J6N45EPSVB314GZ54UQG/AR8I4619-2.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570428304281-6SZUBXE4KMAL97QD7Q2P/AR8I2815-2.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570428366132-01OFDC4RA9H1P3GRLA1A/AR8I4649.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570573986621-HX29WRWJ2S1JCAIENP5O/Adidas_AJudge_2019_Category_Shoot_01963.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570572494417-9WAQQDQ6HKXRFLOQ4XEX/IMG_3554.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570573983001-BWSAJ070B3UKDFIIGG0U/Adidas_AJudge_2019_Category_Shoot_02079+%281%29.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570573161881-IKPDQAQPZKGPGCYXK3E0/EDiaz-4554.jpg HOME 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https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570660510101-CVN39Q09ZSXEMT9MFJHI/adi%2Bsplash%2Bpack%2B012097%2Bcopy.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615340950333-KADYGVO3THH5X0PBRCG3/_LND5482.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615353896367-1L63TOF41FFN24UV7S1I/IMG_8238.jpeg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615353898967-HTLHZ1VVAC9DN8ZRKOP6/IMG_8241.jpeg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615354059426-YNHQMXNLLCKJ9CRO51Z7/_LC_8305.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615353899561-DM69ZMGKSSOST90UVXLO/IMG_8242.jpeg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615354096607-VACQD0KNKYAQ7DZTQVZS/_LND5475.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615354022078-3U4L0WSA7WB1CO999ON8/_LC_8237.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615353896794-ZW1FBC8FGJPZI1X366NL/IMG_8240.jpeg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615354202340-NWKYDOD3D7JCJ8ID21AS/_LND5384.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615354269331-12CGC8PC2811SZ26IYSR/_LC_8362.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615354138227-YOZS5RM4X4UWAYZDOR4O/_LND5457.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/dc840029-ebb3-4943-8c64-1fa051c65c6d/28090-D2-29-001-041-Edit.jpg HOME - Nike Golf & Tennis Club Take Golf & Tennis stuck up, pretentious stigmas and flip it on their head. Led the campaign from strategy to execution. Wrote the brief with consumer insights in mind and really leaned into the culture of where the two sports were leaning with our consumers - lifestyle focused. This wasn’t for the golf or tennis traditonalist - this was for you, the weekend warrior, the person who wants to show a bit of style in both their game and their outfit. Unlimited mulligans, quadruple bogeys, untucked polo - whatever it is, it’s all welcome at the Nike Golf & Tennis Club. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/7d10a2ba-7a05-420e-9a6d-2badae0cd253/Screenshot+2025-04-28+at+11.23.18%E2%80%AFAM.png HOME - Made for It Athlete x Lifestyle 9 athletes. 9 weeks of programming. Our Nike Athletes were built for the spotlight, both on and off the field (or court). The SU24 Athlete x Lifestyle work highlighted their game - both through sport and through style. Leveraging major professional sport moments, this work helped drive business priorities by aligning the biggest named athletes with key product during a time the eyes were on them the most. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/23075115-b722-4c95-af4f-eb9a6d1a0903/Screenshot+2024-04-17+at+1.44.51%E2%80%AFAM.jpg HOME - Super Bowl 58 NBY x Air Max 8 NFL stars. 8 custom Air Max styles. 1 winner. We partnered with the NBY team & Sports Marketing to identify 8 athletes and 8 Air Max styles to go head-to-head in a bracket style competition within the Nike App. Each round the design(s) with the most votes, moved on to the next round until a winner was crowned. Athletes included: Saquon Barkley, CeeDee Lamb, Aidan Hutchinson, Derrick Henry, Breece Hall, Najee Harris, Bijan Robinson & Pat Surtain II. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/6e12df1e-df68-481f-8fb5-26818c13f2cb/230628_NIKE5423_BackToFootball_NCAA_Oregon_BS_2420.jpg HOME - NCAA + NFL LICENSED FAN GEAR To celebrate the kick-off to both the NCAA and NFL season, I led the briefing and execution for our licensed Fan Gear campaign. Utilizing notable Nike Athlete’s as models for their Alma Mater & traiditonal models for the NFL, the goal was to highlight key licensed fan gear by styling it with key Nike lifestyle pieces to show off the versatility in how the consumer can wear their gear. Athletes included: Kayvon Thibodeaux (Oregon), Aidan Hutchinson (Michigan), Collin Sexton (Alabama), Chris Olave (Ohio State) https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/f75d8150-381b-46d6-a597-518ddeba9722/230422_NIKE5354_FA23_GearUpFootball_CG_1897.jpg HOME - High School Gear Up Led the briefing and strategy behind our Gear Up offense - a 365 program designed for the High School kid getting ready and “geared up” for the upcoming sport/season. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/62f59fbc-aa74-4d74-9875-e5f11e9c354a/230123_NIKE5199_ScottieScheffler_Unpacked_PG_4960+%281%29.jpg HOME - The Masters Scottie Scheffler Brought the Nike magic of an Athlete x New Product during the largest golf moment of the year (which drove +34% to LY). https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718235703737-ORAZAQBC574AFT52ITYH/Screenshot+2024-06-12+at+4.41.35%E2%80%AFPM.png HOME OREGON ZOO LIGHTS 2023 WITH MY WIFE MONIQUE AND MY TWO SONS, BO & PARKER https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570428227458-J6N45EPSVB314GZ54UQG/AR8I4619-2.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570418720328-FVZNNJKEX34RW6JS0IGF/KAGEKICKS-EP3-BRYANT-LAVINE-01090.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570413920357-H87GFDIE0BXWGJN7B21V/IMG_8925.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570231411476-DP7DU3SC46WVTWMNFKXB/IMG_7208.JPG HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1570231454767-CSNOMG2QWAYEFMV7GBRK/adi+splash+pack+011717+copy+2.JPG HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1615263512188-1EUOBEJO44D7Z1OZSRLH/_LND5345.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718224327014-GUL8DSKRTV63YFDXBR3E/Screenshot+2024-06-12+at+1.31.59%E2%80%AFPM.png HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718657826485-QAWGQBXDHJ5LPASV945A/BAS20-PRISM-TATIS-BTS-9589.jpg HOME https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718235753957-FZ3ZT6X79PVF2C57S309/Mike%2BUmscheid.jpg HOME https://www.mikeumscheid.com/resume daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/077909d1-dec6-4944-8e61-2ac892dc82a0/MIKE+UMSCHEID+-+NIKE+JUNE+2024+RESUME.png RESUME https://www.mikeumscheid.com/athlete-x-lifestyle daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/e8555062-4813-426d-919d-1b68fb8b670c/Lifestyle+Mix.jpg Athlete x Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1ceabbbf-c9e4-4f29-81e1-95fbbecb3f84/Performance+Mix.jpg Athlete x Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/b88e7f9b-9537-4b08-bf8f-2d5539e1a031/EMAIL+%284%29.png Athlete x Lifestyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718341811403-XIR7I0L40P2MJ1OEMWVE/EMAIL+%283%29.png Athlete x Lifestyle https://www.mikeumscheid.com/gear-up daily 0.75 2024-06-22 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718654953300-S9FGUE8EUDKOV662ML50/Screenshot+2024-06-17+at+1.08.35%E2%80%AFPM.png High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718654941191-MKI6HEUTO4PU2ISKI1NE/Screenshot+2024-06-17+at+1.06.46%E2%80%AFPM.png High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/7be866c5-5aa2-48f9-9ccf-dad08d0f0fc2/231029_NIKE5606_NikeGearUp_Diamond_Baseball_GP_11931.jpg High School Gear Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718654187037-TOBQLJV3LZTJJXDEKBPC/231029_NIKE5606_NikeGearUp_Diamond_Baseball_GP_16730+%281%29.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718654181459-PI98WD5ET6IIMAMT4CS5/231029_NIKE5606_NikeGearUp_Diamond_Baseball_GP_12372+%281%29.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655395026-IULBKHAIJ98OUI6WGRN6/231029_NIKE5606_NikeGearUp_Diamond_Softball_GP_0938.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655396877-CNLN6847163IJEP5UUE2/231029_NIKE5606_NikeGearUp_Diamond_Softball_GP_5079.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655415889-702BW9AXG4EVUQUAJUY9/231030_NIKE5606_NikeGearUp_Golf_Women_GP_01084.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655428421-4C9TLNSRZSYK9GE9CH21/231030_NIKE5606_NikeGearUp_Golf_Women_GP_00650.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655442002-IN9617QVRE4FJB7LYV8S/231030_NIKE5606_NikeGearUp_Golf_Men_GP_05402.jpg High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655478372-2M2MOAVZ7E4TULHFYDRE/Screenshot+2024-06-17+at+1.17.17%E2%80%AFPM.png High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655485322-03IC8IGY3C7LDTYJFK85/Screenshot+2024-06-17+at+1.17.35%E2%80%AFPM.png High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718655489813-WJZD10YK599HCG2RZSQW/Screenshot+2024-06-17+at+1.17.44%E2%80%AFPM.png High School Gear Up https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/0286f0b0-864a-47e3-91a1-3c89ec528a40/Screenshot+2024-06-17+at+1.08.09%E2%80%AFPM.jpg High School Gear Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mikeumscheid.com/about daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718235703737-ORAZAQBC574AFT52ITYH/Screenshot+2024-06-12+at+4.41.35%E2%80%AFPM.png ABOUT ME OREGON ZOO LIGHTS 2023 WITH MY WIFE MONIQUE AND MY TWO SONS, BO & PARKER https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1718235753957-FZ3ZT6X79PVF2C57S309/Mike%2BUmscheid.jpg ABOUT ME https://www.mikeumscheid.com/golf-tennis-club daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/e282420d-1003-44d2-95d4-834785fffc7f/Motion+Mix.png Golf & Tennis Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/573c7b44-6998-4783-9263-a22578e3a5ea/7.png Golf & Tennis Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mikeumscheid.com/superbowl daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/076d45a5-7316-4065-a679-b9a75a8a189f/9.jpg Super Bowl 58 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1719005266577-0QL3IF0G7HZGUPSQY4D9/1080x1920_IG_FB_Carousel_1.jpg Super Bowl 58 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1719005267133-MKZ2WB0MU5MY4VTQTOLN/1080x1920_IG_FB_Carousel_2.jpg Super Bowl 58 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1719005270973-OPEN8A3HPNI1COV0JP0B/1080x1920_IG_FB.jpg Super Bowl 58 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1719005268967-ET3KQG1NE68M03XZLKY3/1080x1920_IG_FB_Carousel_3.jpg Super Bowl 58 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/1719005269365-U7E4AE0P9AU40YMJFHWZ/1080x1920_IG_FB_Carousel_4.jpg Super Bowl 58 https://images.squarespace-cdn.com/content/v1/5d93cd099e74587aaa123377/4e5f2c84-2b63-4a9d-bac3-4c81f2741e47/8.jpg Super Bowl 58 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mikeumscheid.com/masters daily 0.75 2024-06-21 https://www.mikeumscheid.com/fangear daily 0.75 2024-06-21